Answer all questions。
Question 1
For a newly internationalized company, like Elecdyne discuss one of the following sets of issues (1-4) + plus you must discuss question 5 :
1. the centralisation-decentralisation debate (You should identify where the various functions of management sit in terms of being upstream, downstream, neither, or both, and how developments in technology may affect these functions in the next 10 years.)
2. social innovation and networking, (You should undertake an analysis of the social innovation based opportunities that have / might develop for a newly internationalised company, like Elecdyne in different sectors (e.g. health and education) over the next 10 years.)
3. sustainability and the potential impact of related issues on the company’s innovation, production and / or logistics functions (You should analyse the sustainability based opportunities that might develop for a newly internationalised company, like Elecdyne over the next 10 years and evaluate the potential impact of these on the company’s innovation, production and / or logistics functions)
4. corporate social responsibility, including 5 key CSR related issues, Pyramid of CSR etc. (You should Evaluate the issue of Corporate Social Responsibility using the “pyramid of CSR framework” and analyse 5 key CSR related issues or factors that you think a newly internationalised company, like Elecdyne should focus on as an international business over the next 10 years.)
5. Using the relevant framework (e.g. identify the economic, social and / or environmental aspects of the issues chosen, what objectives / strategies an internationalised company might therefore set, and how it would measure success in meeting these objectives / of these strategies. (You should Critically discuss the problems that international companies may face, when they have multiple objectives (considering economic, social and / or environmental aspects) and the use of the balanced scorecard approach for making strategic decisions)
Advice:
The question should be split, broadly as follows:-
1. Introduction (including the choice of issue and why is it important) (10 lines)
2. Describing and discussing your selected issue in terms of economic, social and / or environmental factors (40-60 lines)
3. The range of objectives and strategies the firm might set itself to meet because of these issues (e.g. profit maximisation, sales maximisation, growth maximisation, sustainability, corporate social responsibility, etc.)) and how it might balance the different objectives (e.g. balanced scorecard approach, triple bottom line, etc.) (30-60 lines)
THE MARKS will BE SPLIT UP BROADLY AS FOLLOWS:-
Question 2
For the electronics industry in particular, evaluate the demand and supply opportunities for one of the following industries / sectors:
1. Agri-food industry (Evaluate the potential over the next 20 years for the agri-food industry to provide a newly internationalised company, like Elecdyne with new materials for use in its products or new markets for its specialised products.)
2. Automotive Industry (Analyse the importance of the automotive industry as a potential market for newly internationalised company, like Elecdyne, both currently and over the next 10 years)
3. Computer software (Critically discuss the impact of the software industry for a newly internationalised electronics hardware company such as Elecdyne, and the strategic options that the company could consider in response)
4. Higher education (Analyse the potential of the Higher Education sector as a growing market for newly internationalised company, like Elecdyne’s products in the next 10 years, paying particular attention to how you might link issues of social innovation and /or corporate social responsibility and / or sustainability when marketing its products to potential Higher Education customers.)
For any potential new electronics products you identify, analyse how an electronics company could choose which of these products to focus research and development upon, and use this to decide which products YOU would focus on developing (Evaluate the various tools / frameworks that could be used by a newly internationalised company, like Elecdyne to choose which products to spend Research and Development resources on, and determine which you would use and why.)
Advice:
The question should be split, broadly as follows:-
1. Introduction (including importance of New Product Development in electronics (with examples), why you chose the industry / sector you did, brief discussion of why you will look at demand and supply side opportunities, and that this will produce a range of opportunities that will need to be decided between. (10-30 lines
2. Issues for the selected industry, demand side new product opportunities, supply side new product opportunities (if any). (all together 40-60 lines – 10-20 lines issues + 20 -40 lines product opportunities)
3. Choosing products (including discussion of factors to take into account (e.g. resources, market factors etc.); potential analytical structures to choose from and why you chose the structure you did; using opportunities highlighted for the industry selected to illustrate use of analytical structure chosen (40-60 lines)
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