TITLE PAGE:
1. Full title
2. Writer’s name
3. Instructor’s name
4. Course and Due Date
• INTRODUCTION: an introduction that tells the reader about the type of e-business the company has. (1 page maximum)
• BACKGROUND: Give background of the company and the products/services it produces or delivers. What customer needs does the product/service fulfill? (2-3 page maximum)
• INTEGRATION: Discuss the company’s e-business model and critique its advantages and disadvantages as it relates of other similar e-business companies. What does the industry look like? What is the mission statement? Goals? Objectives? Business model? Who are your customers? How many customers are in your target markets? Are these markets growing? steady? declining? In addition, discuss the competitors. (3-4 pages minimum)
• CONCLUSIONS: Discuss the long-term results of the company and your personal opinion if the company’s philosophy is sustainable (why or why not). In addition, whether you believe the company will be successful in the future. (2-3 pages maximum)
• RESEARCH REQUIREMENT(REFERENCE PAGE): 4 sources, which shall include:
1. 1 book (textbook)
2. 2 periodical article (magazine or scholarly journal)
3. 1 Internet article
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