Based on your academic research (i.e. journal articles), fully discuss the concepts of online value creation and online value co-creation. Furthermore, select any two websites and discuss how these websites have, or have not, applied value co-creation.
Academic databases: Business Source Complete, Sage, Emerald and Science Direct
Learning Outcomes Assessed:
1. Undertake a critical analysis of current marketing issues
2. Synthesise emerging issues and concepts from a range of academic journals, and relevant texts.
Content of the report:
• Table of contents
• Executive summary: less than one A4 page
• Introduction
• Main body
• Conclusion
• References
• Appendices
Last Completed Projects
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