Reflect on the marketing materials Woodbury University sent you when they were reaching
out to you to come here:
1. What was your experience of the marketing outreach of Woodbury University?
2. Did the marketing materials fulfill what was promised?
3. What worked? Were there images or stories that resonated with you that resulted in your decision to attend Woodbury University?
Provide details of what these were.
4. Were there marketing materials that didn’t work? Provide details of what these were.
5. What suggestions would you make that would improve the marketing materials that you received?
6. Create a one-sheet promotion that you or a prospective student from Saudi Arabia would want to receive
from Woodbury University. Include the touch points that would make them want to find out more
and become a student here. Include an image and format the copy as if you were sending it out from the Woodbury University Marketing Department.
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