Discuss the role of qualitative research in helping Marriott further penetrate the non-business travelers segment in the United States.
b. Assume the respondents be segmented based on their evaluations of hotels on quality, price, service, amenities, comfort, and convenience? How many segments should there be?How would you prepare the data for inclusion into the marketing research report?
c. What charts and graphs would you use in preparing a report for Marriott?
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