2)Segmentation: This part should contain two key elements
a.Which kind of segmentation approach and why you chose that segmentation approach over other approaches
b.The number of segments that you can create based on this segmentation approach
: If this company has multiple product lines, pick a product (preferred) or product line and discuss the STP approach for this product for the U.S. Market. Please note that you are developing your own STP strategy. Therefore, it need not be consistent with what the company is doing. You need to provide your reasoning this STP strategy. Thus, logic is key.
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