Discuss the tourism supply chain.

The organisation (Content Replacement Assignment)

Application/Action task

The tourism industry was introduced in the module ITP. Several facets of the industry were dealt with including the environmental factors, the stakeholders and the trends in the tourism field. This module revisits these facets but now they will be seen in the context of an organisation.

A: Discussion
1. What kind of organisations work in the tourism field?
– Discuss the organisations you know and write the names on the board.
– Which organisations co-operate together and in what way?
– Discuss the tourism supply chain. Where would you place the organisations you have discussed?

2. Choose an organisation from the list you have discussed before.
– Discuss all the factors that have an impact on this organisation and write them down.
– How do these factors impact the organisation?
– Can the organisation influence these factors? How?

3. Discuss the following statements. State whether they are true or false and give reasons:
– Environmental factors can hardly be influenced by an organisation.
– Employees are an important environmental factor for an organisation.
– Buyers are a relatively less important stakeholder group than suppliers.

B: Action
Choose an organisation in the tourism or leisure sector (be specific concerning a name). It cannot be the organisation you have discussed in part A. It can be an organisation that interests you and/or where friends or family are employed. The information that you need in order to complete this assignment can be found in the literature.

– Make an analysis of the internal and external influences affecting this organisation (be specific and use examples). How does the organisation exert its influence?
– Indicate what exactly these influences mean and how powerful they are.
– Brainstorm future developments: what could the influence on the company be in 5 years’ time? (Think about scenario planning, future trends and the PESTEL analysis.)
– In what way can the organisation respond to or anticipate these future developments?

Present the information you have found and critically analyse and discuss them relating to literature and academic examples.

Your discussion and analysis should be an average of 1500 to 1800 words excluding bibliographic references.