Do you think Proctor & Gamble should use a direct channel to sell to consumers? Identify one or more arguments for and against using a direct channel for disposable diapers and paper towels.

1. Do you think Proctor & Gamble should use a direct channel to sell to consumers?  Identify one or more arguments for and against using a direct channel for disposable diapers and paper towels.
2. What issues in channel conflict might arise from Proctor & Gambles’s special arrangements with Amazon.com?
3. Would you recommend that Proctor & Gamble use any mode of transportation other than truck to transport cartons to retailers? Explain your answer.

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