You are a consulting company advising the global corporation Starbucks Coffee Company on the substance and public perception of their corporate social responsibility efforts. You should report on the corporation’s efforts and results in the areas of corporate social responsibility. Your report should address the following:
1. Does the company have a stated policy on corporate social responsibility?
2. What is the company doing to be socially responsible?
3. Evaluate the company’s CSR efforts. What can the company do to improve its corporate social responsibility behavior and/or reputation? As a consulting company, make sure that you make specific recommendations.
You should prepare its analysis in a PowerPoint presentation of 2 slides (not counting title page and reference page). Along with your Power Point presentation, you should include a 2 double-spaced page script in a Word doc. of what you will say while each slide is displayed. Please do not use any animation, video, sound, or fade-ins or outs in your Power Point.
You must incorporate at least three of the readings/multi-media resources in your analysis as well as additional research to support your views and recommendations. All references must be cited using proper APA citation format.
Hosmer, L.T. (2011). The Ethics of Management: A Multidisciplinary Approach (7th ed.). New York, N.Y. McGraw Hill/Irwin. Chapters 5 and 6.
Campbell, J.L. (2007). Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility. Academy of Management Review 32(3), 946 – 967. (B) PURL: http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=25275684&loginpage=Login.asp&site=ehost-live&scope=site
Carroll, A. (1998, September). The four faces of corporate citizenship. Business & Society Review, (100/101), 1-7. (B) PURL: http://web.ebscohost.com.ezproxy.umuc.edu/ehost/detail?sid=f9439c34-0f11-4405-8a6a-9dd51964e52a%40sessionmgr11&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=4858991
Donaldson, T. (2005, June 3). Defining the value of doing good business. Financial Times, p.4. (A) PURL:http://proquest.umi.com.ezproxy.umuc.edu/pqdweb?did=848844041&sid=1&Fmt=3&clientId=8724&RQT=309&VName=PQD
Donaldson, T. & Dunfee, T.W. (1999, Summer). When ethics travel: The promise and peril of global business ethics. California Management Review, 41(4), 45-63. (B) PURL:http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=2237079&loginpage=login.asp&site=ehost-live&scope=site
Franklin, D. (2008, January 19). Just good business: A special report on corporate social responsibility. The Economist, 386(8563), 3 – 6. (B) PURL: http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=28548161&loginpage=Login.asp&site=ehost-live&scope=site
Wilson, M. (2003, March/April). Corporate sustainability: What is it and where does it come from? Ivey Business Journal, 67(4), 1 – 5.(B) PURL: http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?d irect=true&db=bth&AN=9859398&loginpage=Login.asp&site=ehost-live&scope=site
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