Dyson – a distinctive company

Assessment

Investigate the stated organisation

 

Dyson – a distinctive company

You have been provided with an academic case of the Dyson company.  This provides you with foundational information, which you should develop through other sources. You will find commentary relating to this company via the financial press (such as the Financial Times). You should complete a detailed search for further information, which will support your use of strategic models for analysis.

 

You are to produce a report to compete the following tasks:-

 

Tasks to be completed:

 

Marks
  1. Analyse the current position of the organisation in relation to its environment and competitors.

 

50%
  1. Evaluate the strategic options now available to the organisation.

 

25%
  1. Recommend the strategic route forward and the methods for implementation of your chosen options.

 

25%

There should be an appropriate balance of analysis for each of these

tasks dependent upon the circumstances surrounding the organisation.  You should clearly answer each task in a separate section.

 

The maximum word limit is 2,500 words excluding tables, charts and diagrams. This work accounts for 50% of the marks available for this module (50% from in-course tests)

 

Do not spend time describing, you are asked to analyse, evaluate and

recommend.

 

Hand in deadline is by 4pm, Week 27, Friday 28th March 2014 via turnitin

 

For further guidance on assignment marking, presentation and assessment regulations please refer to the programme handbook. In particular your attention is drawn to the university guidelines on plagiarism. You can also use PLATO available under ‘Student Services’ on blackboard for an on-line tutorial on what plagiarism is, how to avoid it and how to reference properly.

 

 

Case example:

Inside Dyson.

Jill Shepherd & Simon Fraser

 

Taken from: Johnson, G.,

Whittington, R., Scholes, K.,

Exploring Strategy (2011).

 

 

Grade Descriptors and Assessment Grids

 

Grade Descriptors for Year 3/Level 6

 

LEVEL OF PERFORMANCE % MARK CRITERIA
Outstanding 100-90 Demonstrates a mastery of a complex body of knowledge and the ability to use such knowledge in an innovative and creative manner to develop new insights and relate these to the particular circumstances of the situation under consideration
Excellent 89-80 Demonstrates an excellent understanding of a complex body of knowledge and the ability to analyse and synthesise knowledge, reflect on the application of theory in practice and to use these skills to develop an argument which is well structured, clearly justified and relevant to the particular circumstances of the situation under consideration.
Very good 79-70 Demonstrates a good understanding of a complex body of knowledge and the ability to analyse and synthesis knowledge from a range of appropriate sources. Is able to develop an argument which is clearly justified, justifiable and relevant to the particular circumstances of the situation or task in hand
Good 69-60 Demonstrates a detailed understanding of the subject and an ability to compare and contrast information obtained from a range of appropriate sources. Is able to apply knowledge to specific scenarios in an appropriate manner and can develop a argument which is clearly justified and relevant to the task in hand
Fair 59-50 Displays a reasonable understanding of the subject with evidence of some appropriate reading. Demonstrates some attempt to analyse and evaluate but may lack the ability to develop a well structured argument which is sufficiently focused on the task in hand
Adequate 49-40 Displays an understanding of the basics but mainly descriptive with limited evidence of analysis or evaluation. May be rather general in scope. Lacks the ability to develop a logical argument focused on the task in hand
Unsatisfactory 39-30 Demonstrates only partial understanding of the basics. Work addresses some of the obvious features of the task but fails to reach the required standard.
Poor 29-20 Inadequate and inaccurate knowledge displayed with a poor ability to interpret the task in hand. Limited effort and planning evident
Very poor 19-10 Virtually no relevant knowledge displayed. No apparent structure or meaningful discussion
Extremely poor 9-1 Totally inadequate attempt, virtually nothing of relevance to the question
No attempt 0

 

 

 

 

Business School Assessment Feedback Sheet (Level 6)

MODULE: Corporate Strategy

STUDENT NAME                                                                                  MARK

You have addressed the tasks set … Well / Adequately / Poorly

 

LEVEL OF PERFORMANCE Level of knowledge Extent of understanding Extent and depth of reading Structure and written style
Outstanding A mastery of a complex body of knowledge which extends far beyond material covered in the module An ability to critique knowledge and an ability to apply knowledge in an innovative and creative manner Makes extensive use of the literature to support and justify views expressed, with particular focus on emerging theory and its applications Excellent structure and highly professional presentation
Excellent An excellent understanding of a complex body of knowledge which extends beyond material covered in the module An ability to analyse, synthesise and evaluate knowledge and to apply theory in a practical context Makes excellent use of the literature to support and justify views expressed. Good use made of journal articles where appropriate A well structured answer and a presentation of quality
Very good A very good understanding of a complex body of knowledge, which includes some aspects which have not been covered in the module An ability to analyse and synthesis knowledge from a wide range of appropriate sources Makes very good use of the literature to support and justify views expressed in the assignment Logical structure and a high standard of presentation
Good A good understanding of relevant material presented in the module An ability to compare and contrast information and to apply knowledge to specific scenarios in an appropriate manner Makes effective use of the literature from appropriate sources to support views expressed Appropriate structure and presentation
Fair A reasonable understanding of the material presented in the module Some attempt to analyse and evaluate. Makes an attempt to apply knowledge to practice Evidence of reading from a range of appropriate sources Sound structure and suitable presentation
Adequate An understanding of key themes/principles outlined in the module Descriptive. Little evidence of analysis and evaluation. Limited ability to apply knowledge to practice Evidence of some reading from appropriate sources Generalised structure and acceptable presentation
Unsatisfactory Only a partial understanding of basic knowledge presented during the module Work addresses only some of the obvious features of the task Little evidence of appropriate reading Limited evidence of appropriate planning and inconsistent presentation
Poor Displays inadequate and inaccurate knowledge of basic aspects of the module Work fails to address the assignment task. Some important gaps in understanding evident Limited effort evident to develop personal knowledge and understanding Confused structure and incoherent presentation
Very poor Virtually no relevant knowledge displayed Major gaps in understanding evident No effort to develop personal knowledge and understanding No apparent structure and inappropriate presentation
Extremely poor Virtually nothing of relevance to the task Major errors in understanding evident No effort made to learn Meaningless
No attempt
 

·          Further detail synthesis, analysis and evaluation of the case was required

·          Further evidence of wider research and reading from journals and books was needed to support the discussion

·          Greater evidence of theoretical application to the case should have been carried out.

·          Enhanced understanding and knowledge of the subject was required to be demonstrated

·          Harvard Referencing style should have been adopted

·          Presentation style and structure needs attention

ASSESSOR                                                                  DATE

 

INTERNAL MODERATOR                                               DATE

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