Introduction
This case analysis is designed to encourage you to conduct an analysis of an international marketing environment.
Case Assignment
Adopt the role of a marketing manager for multi-national pharmaceutical manufacturer Glaxo-Welcom. Your firm faces pressures to provide drugs for free. Assess the economic risks for the sales of your pharmaceutical goods in Colombia over the next five years and discuss how this pressure and these risks might affect the pricing of your products there.
Ensure that you repeat the assignment wording (shown in bold above), on the title page of your paper.
Excluding your title and references pages, your paper should be no more than three pages long.
CASE EXPECTATIONS
Use information from the background readings as well as any good quality sources you can find. Please cite all sources and provide a reference list at the end of the paper.
The following will be assessed in particular:
Your demonstrated understanding of the concepts, frameworks, and issues indicated in the teaching materials.
Your ability to analyze pertinent international marketing environment issues
The criteria used for assessment will be those explained on the MOD01 Home page, namely:
Focus
Breadth
Depth
Critical thinking
Effective communication skills
Sources relevant to the case:
Johnson A (2009, July 7). Drug Firms See Poorer Nations as Sales Cure. Wall Street Journal (Eastern Edition) A.1.
Farzad R, (2007 May 28). Extreme Investing: Inside Colombia. Businessweek.
Anonymous (2007 June 27) Hail Colombia. Businessweek.
Taylor B, (2004). Giveaway Drugs: Good Intentions, Bad Design. Health Affrais, 23(1). 213-217.
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|