To look to the world around you (your firm, your venture, your previous experience, your friend & Family ventures, a business initiative around you, etc.) with a different perspective thanks to the methods and theories you studied during the week for the major, including : Creativity, Design thinking;• Exploration of new fields of innovation;• Opportunity recognition and screening;• Balancing discontinuous and incremental innovations to maintain and renew business;• Business plan for innovative projects;• Spotting and creating customer value;• VC’s start-up assessment: what are the skills and attributes required by investors?• What are the milestones and the traps associated with a new project venture?• Corporate venturing;• Open innovation;• Social and frugal innovation;• Managing uncertainty while developing discontinuous innovations;• Effectuation… (Please check the link at the end for these materials)The objective is to reflect on the situation you have selected with the new frameworks studied during the week For The Major: Entrepreneurship & Innovation, which included: Design Thinking, Disciplined Entrepreneurship within Established Companies, Disciplined Entrepreneurship – The Lean Startup Approach, Business-Plan Design & Funding, How to survive a VC round, Open innovation and Corporate venturing AXA, Carrefour, Air Liquide, Entrepreneurship & Uncertainty, Entrepreneurial Thinking, and Social & Frugal Innovation ( Please check the link at the end for the materials)..A generic overview could be the situation at stake (the context, its main elements, the results, etc.),its analysis through the frameworks selected from the ones studied during the week, and as a conclusion the lessons you have learned and your recommendations.This essay should be about 2500 wordsThe assignment is not:• A Business plan for a new venture or for a new business within your firm• A report• A synthesis of theories or general ideas without any empirical part (please avoid the trap to write a theoretical essay that summarizes the sessions of the week. They have to be embedded in a real situation)• A description of a venture or an innovation without any analysis and reflectionCRITERIAThree criteria will be considered:• The relevancy of the situation you have chosen with the major\’s theme. It can be an innovation or a venture undertaken in your firm or somewhere else (within your friend\’s startup, etc). You have to think about innovation in a very broad sense: it can be about product, process, organization, business model, service, etc.• Your understanding of the concepts or method(s) mobilized, Listed Above. This can be assessed through your implementation and application of these theories within the specific situation chosen. You are not supposed to apply systematically all the concepts studied: you can pick the relevant ones according to the chosen situation.• The structure of the document, the writing and the ease of reading it.So as you have noticed, you have a lot of autonomy in this assignment. Be creative & Innovative and let your entrepreneurial spirit flow.** Please do not use a highly sophisticated languageKindly note that all information, presentations, and documents are to be used with highest measures of confidentiality. Looking forward to receive the draft ASAP.
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