clearly defined service concept appealing to a particular market, the way the service is delivered and the environment within which that takes place must be designed to fit the concept, and the actual service delivery must meet the service promise.
1. The restaurants proposed service concept based on any material the company has produced about the operation website, brochures, advertising, social media
2. The restaurants design in terms of the service scape (the location and designed environment inside and outside)
3. The service delivery system the way in which the service is designed to be delivered through the people, systems, equipment and technology of the operation.
4. The service experience does the operation deliver the service promise inherent in the service concept to the customer. This will mean you having to experience the operation from the customer perspective.
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