3 pages
APA
Sources:5
Integrating Large Datasets
You have been hired by one of the largest Internet-based book sellers and have been put in charge of planning implementation of a new enterprise-level customer management system.
For this assignment:
Develop a high-level plan that includes specific data points related to e-commerce customers, which are accessible using Google Analytics.
Evaluate the core business process steps that would be typical for an online book seller (such as inventory, billing, and shipping) and enhance your original plan with examples of internally collected customer data that might be integrated with the Google data.
Develop some examples of how these integrated datasets might be used to support the core business processes of the business (for example, the Google data can be compared to the shipping data to determine the areas that are experiencing highest growth in new customers for a particular product).
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