Evaluate the external environment and apply what you learn to the opportunities and threats section.

Evaluation and Initial Planning Checklist

Create a SWOT analysis for your company.

  • Each section should have at least three points.
  • You can be creative and invent points for the strengths and weaknesses section. Make sure they are realistic and fit with your industry, but have fun deciding on these.
  • Evaluate the external environment and apply what you learn to the opportunities and threats section.
  • Be specific with your points and explain the choices.
  • Apply the data you’ve gathered from the SWOT to create two SMART goals that you’d like your business to accomplish.
  • Make sure they follow the expectations of a SMART goal
  • Explain why you chose each goal

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