Evaluate what determines successful, creative and innovative operations from both academic and practitioner perspectives.

The tutor instructions

1The Basics

• An Individual Report based on your experience of the group presentation

• 2,500 words

Use illustrations – charts – diagrams – make it visual, use the material from your presentation(the presentation slides I will sent in extra additional notes)

2, The Content

Evaluate what determines successful, creative and innovative operations from both academic and practitioner perspectives.

What you need to do:

• This is a reflective report based on your group work

• It should evaluate how your own personal thinking toolkit was applied to the group project

• That toolkit included: Lateral Thinking, Brainstorming, Mind Mapping and Infographics – it also included business theory to explore your client brief (these should all be referenced).

3, The Content

Section 1 – Intro & Strategies/Theories.

Make sure you cover the following:

• An introduction – what was your brief?

• How you created problem-solving strategies – both rational (business theory & research) and creatively ( how you applied the creative toolkit)

• How many words? -750

4, The Content

Section 2 – About your experience and a company illustration.

• What did you find easy / difficult?

• Do you think this would apply in industry?

• An illustration of a creative company would help here – we talked about Apple and their ethos – can you think of other, successful, creative companies to support your ideas?

• How many words? – 650

6, The Content

Section 3 – How did it work in practice?

• Describe how you identified the problems and how you used your thinking toolkit to solve them

• Pay attention to how you focused on market segments and how you were selective. What new channels did you decide to work on?

• How many words? – 550

7, The Content

Section 3 – How did it work in practice?

.Describe how you identified the problems and how you used your thinking toolkit to solve them

• Pay attention to how you focused on market segments and how you were selective. What new channels did you decide to work on?

• How many words? – 550

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