Evaluating Walt Disney Vision and Mission Statement

Assignment #1: EXPERIENTIAL EXERCISE 1B: EVALUATING WALT DISNEYÃ¢â‚¬â„¢ VISION AND MISSION STATEMENT

Due:

PURPOSE:

This exercise aims to familiarize students with corporate codes of business ethics.

INSTRUCTIONS:

1. Go to these sites and print the Standards of Business Conduct for (1) Walt Disney Company (http://corporate.disney.go.com/corporate/conduct_standards3.html) and (2) News Corporation (http://www.newscorp.com/corp_gov/sobc.html). Read the two statements.

2. On a separate sheet of paper, list three aspects that you like most and three aspects that you like least about (1) the Walt Disney statement and (2) the News Corporation statement. In other words, compare the two Standards of Business Conduct statements. Conclude by indicating which statement of conduct you like best. Why do you think it is best?

3. Explain why having a code of business ethics is not sufficient for ensuring ethical behavior in an organization. What other means are necessary to help ensure ethical behavior?

Note to writer: Use the sources as noted in the assignment and maybe one other for research. Thanks

NOTE: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.

Grading Rubric for Assignments

Components
Unacceptable
Acceptable
Good
Excellent
Score

Thesis
10 points
0-5 points
Difficult to identify at all, may be bland restatement of obvious point.
6-7 points
May be unclear (contain many vague terms), appear unoriginal, or offer relatively little that is new; provides little around which to structure the paper. Paper title and thesis do not connect well or title is unimaginative.
8 points
Promising, but may be slightly unclear, or lacking in insight or originality. Paper title does not connect as well with thesis or is not as interesting.

9-10 points
Easily identifiable, plausible, novel, sophisticated, insightful, crystal clear. Connects well with paper title.

Structure & Theoretical Knowledge
15 points
0-8 points
Unclear, often because thesis is weak or non-existent. Transitions confusing and unclear. Very little or very weak attempt to relate evidence to argument; may be no identifiable argument, or no evidence to relate it to. More description than critical thinking.
9-11 points
Generally unclear, often wanders or jumps around. Few or weak transitions, many paragraphs without topic sentences. Quotes appear often without analysis relating them to the topic, or analysis offers nothing beyond the quote.
12-13 points
Generally clear and appropriate, though may wander occasionally. May have a few unclear transitions, or a few paragraphs without strong topic sentences.
14-15 points
Evident, understandable, appropriate for thesis. Excellent transitions from point to point. Work displays critical thinking and avoids simplistic description or summary of information.

Use of Sources
( Including in-text citations)
20 points
0-11 points
Very few or very weak sources. General failure to support statements, or evidence seems to support no statement. Quotes not integrated into sentences; “plopped in” improperly. Does not properly use in-text citations.
12-15 points
Sources used to support some points. Points often lack supporting evidence, or evidence used where inappropriate (often because there may be no clear point). Quotes may be poorly integrated into sentences. In-text citations used with minor errors.
16-17 points
Sources used to support most points. Some sources do not support point, or may appear where inappropriate. Quotes well integrated into sentences. Paraphrasing of sources properly used throughout. Demonstrates an in depth understanding of the topic. Excellent use of in-text citations. In-text citations represent all source listed on the reference list.
18-20 points
Primary source information used to support every point. Excellent integration of quoted material into sentences. Paraphrasing of sources properly used throughout. Demonstrates an in depth understanding of the topic. Excellent use of in-text citations. In-text citations represent all source listed on the reference list.

Logic, Argumentation and Critical Analysis
15 points
0-8 points
Ideas do not flow at all.
9-11 points
Logic may often fail or argument is unclear.
12-13 points
The paper is clearly analytical or argumentative. Paper usually flows logically and makes sense.
14-15 points
The paper is clearly analytical or argumentative. All ideas in the paper flow logically. If argumentative, the argument is identifiable, reasonable, and sound.

Mechanics
10 points
0-5 points
Serious problems in sentence structure, grammar, and diction. Frequent major errors in citation style, punctuation, and spelling. May have many run-on sentences and comma splices.
6-7 points
Problems in sentence structure, grammar, and diction (usually not major). Some errors in punctuation, citation style, and spelling. May have some run-on sentences or comma splices.
8 points
Sentence structure, grammar, and diction strong despite occasional lapses; punctuation and citation style often used correctly. Some (minor) spelling errors; may have one run-on sentence or comma splice.
9-10 points
Sentence structure, grammar, and diction excellent; correct use of punctuation and citation style; minimal to no spelling errors; absolutely no run-on sentences or comma splices.

Reference List/Resources
15 Points
0-8 points
Resources are not properly formatted and are inadequate. Less than five resources provided.
9-11 points
Reference List is properly APA formatted. Some minor citation errors exist. Popular sources predominate, lack of professional sources, some resources over five years old.
12-13 points
Properly formatted with minor errors, some professional sources used.
14-15 points
Predominance of sound primary authorities, recent journals. APA formatted without errors, accessible references, 5 sources.

APA Style

15 Points
0-8 points
Is not APA formatted and contains numerous formatting errors.
9-11 points
APA style but numerous errors in cover page, margins, indention, font size, page enumeration, format, or headers.
12-13 points
APA style with a few minor errors. Includes proper cover page, introduction, and conclusion. Font size is 10-12 pts., double spaced, margins 1 inch, proper headings and page numbering.
14-15 points
Publishable in style. Includes proper cover page, introduction, and conclusion. Font size is 10-12 pts., double spaced, margins 1 inch, proper headings and page.