Event Management

Level 3 Events Management

Module Number:  UMKLTV-20-3

COMPONENT B   Individual report of 2000 words maximum


Assessment overview will be issued during week commencing 30th September 2013. Further details of the assessment requirements and assessment criteria will be released via Blackboard during the course of Semester 1.



This assessment component is worth 50% of the module assessment.

MODULE LEADER:   Dr Fiona Jordan


Learning outcomes:

On successful completion of this module students will be able to:

  1. critically analyse the international, national and local environments in which events and festivals are staged and the local consequences for diverse communities;
  2. critically evaluate the economic, environmental and socio-cultural implications of the staging of international, national and local events and festivals;

3 demonstrate an appreciation of the benefits and challenges of organising events and festivals;

  1. synthesise theoretical concepts of events management and apply this knowledge and understanding to selected case studies
  2. communicate complex ideas in a manner that is literate and articulate
  3. work as part of a group to organise an event and critically reflect on this process.



  • The report word-count limit is 1,800-2,000 (2,000 is the absolute maximum, beyond which nothing will be read or marked).
  • This word-count includes everything in the main body of the text (e.g. headings, tables, citations, quotations).
  • It excludes appendices and references. However, please note that appendices must be used appropriately. Important information should be included in the main body of the text. Appendices should not be used as a means of ‘extending’ the word count.
  • You must include a reference list, with all cited sources (bibliography not required). Citations and references should conform to Harvard convention.
  • Submission is electronic via Blackboard. The submitted coursework must be a Microsoft Word file with a .doc or .docx file extension. Remember, if it cannot be read, it cannot be marked.


ASSESSMENT TASK – evaluation of an event or festival (more details will be provided via the Blackboard site)

Choosing an existing event or festival, you should critically evaluate whether it has been successful or not. In order to create and carry out your evaluation you will need to identify success criteria against which to evaluate the event or festival. Doing this involves drawing on theories, discussions and academic reading around event evaluation strategies and techniques in order to determine which criteria are most suitable for evaluating the event you have chosen.

Where you have chosen to evaluate a large-scale event you may decide that it is better to focus your evaluation on one aspect of the event (for instance the extent to which the marketing of the event attracted the market it was targeting or the extent to which the event experience fulfilled customer/participant expectations or whether the proposed impact of the event was what was planned) rather than trying to evaluate all aspects.

Where you are evaluating a smaller event (for instance a local festival, a locally organised sports or charity event such as Race for Life or an evening concert) you may choose to evaluate the success or otherwise of the event more generally.

The event or festival you choose can be one that you actually attend or can be one that you view via broadcast or other media. In either instance you will need to gather and present evidence to support your evaluation of the success or otherwise of the event.

Your evidence may come in the form of qualitative and/or quantitative data depending on how appropriate it is for your event. You could, for instance, decide to interview organisers, interview or survey participants or analyse financial data. You could also choose to evaluate your event using data from social media or other media.

You will need to submit a proposal for your evaluation early in Semester 2. Your proposal needs to be approved by your workshop tutor or the module leader before you commence gathering data. Semester 2 lectures and workshops are designed to support you through the process of designing and undertaking an event evaluation.

Reports should be supported by references to and material synthesised from the academic literature (textbook chapters, journal articles, etc


Submission of Coursework via Blackboard

Submission formats

  • It is your responsibility to submit coursework in the format stipulated by your tutor. For this assignment, it is a Microsoft Word file attachment with a .doc or .docx file extension.
  • Your marks will be affected if your tutor cannot open or properly view your submission (for example, if you did not follow instructions on acceptable file formats).

Submitting multiple files

  • Each upload attempt must contain the complete coursework submission. If you need to submit multiple files, make sure all files are attached to each submission you make.
  • Your tutor will only have access to your most recent submission and the file(s) attached to this submission.

Submission deadlines

  • You can submit as many times as you like, up to end of the 24-hour late submission period; only the last successful submission will be marked. If your last successful submission is made in the 24-hour late work submission window, your submission will be classed as late, even if you have made previous submissions prior to the deadline.
  • Do not leave submission to the very last minute. Always allow time in case of technical issues.
  • The date and time of your submission is taken from the Blackboard server and is recorded when your submission is complete, not when you click Submit.

Checking your submissions

  • It is essential that you check that you have submitted the correct file(s), and that each complete file was received. Submission receipts are accessed from the Coursework tab.

Full guidance on submitting coursework is available on the Blackboard support website.




Additional Information and Reading Strategy:

Supporting material for the module will be drawn from a range of sources. Students will be advised of essential reading relating to each topic covered and directed towards the most relevant texts and journals for these subjects. This guidance will be contained in the module handbook. Key texts will be placed on medium loan and selected articles will be provided for the student group. In addition, students will be shown how to access relevant journals via electronic databases and encouraged to search for appropriate examples of research into sustainable tourism development and events and festivals management. The list of indicative sources for the module is revised annually. Students will be encouraged to access information electronically but to exercise critical judgement when identifying useful sources.


Key sources (available in the library as e-books) are:

Bladen, J., Kennell, J., Abson, E. and Wilde, N. (2012) Events Management: An Introduction. London: Routledge.


Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (2011). Events Management, 3rd ed. Oxford: Butterworth-Heinemann.


Getz, D. (2012) Event Studies: Theory, Research and Policy for Planned Events, Oxford: Routledge


We have tried to include as many e-books as possible to ensure that they are available. Not all texts however can be accessed in this format.


Because Events Management is a rapidly growing field of study, you will find much of the good, innovative, evidence-based work in this area in journals. In addition to the various Business, Marketing and Tourism journals with which you are familiar you may find the following of particular interest:

  • Event Management [electronic journal]
  • International Journal of Event and Festival Management [electronic journal]
  • Journal of Sport and Tourism
  • Journal of Convention and Event Tourism


Indicative sources:

Allen, J. (2009) Event planning: ethics and etiquette : a principled approach to the business of special event management, New York: Wiley. [electronic resource]


Allen, J. (2004) Marketing your event planning business: a creative approach to gaining the competitive edge, New York: Wiley. [electronic resource]


Andrews, H. and Leopold, T. (2013) Events and the social sciences, London: Routledge. [electronic resource]


Baum, T. (2009) People and work in events and conventions : a research perspective. Wallingford: CABI


Bladen, J., Kennell, J., Abson, E. and Wilde, N. (2012) Events Management: An Introduction. London: Routledge.  [electronic resource]


Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (2011). Events Management, 3rd ed. Oxford: Butterworth-Heinemann. [electronic resource]


Carter, P. (2009) The complete special events handbook, London: Directory of Social Change


Conway, D. (2009) The event manager’s bible: the complete guide to planning and organising a voluntary or public event, How To Books. [electronic resource]


Ferdinand, N. & Kitchin, P. (2012) Events management: an international approach, London: SAGE.


Fleming, S. and Jordan, F. (2006) (eds.) Events and festivals: Education, impacts and experiences. Eastbourne: LSA Publications


Foley, M., McGillivray, D. and McPherson, G. (2012) Event policy: from theory to strategy, London: Routledge. [electronic resource]


Hall, C.M. and Sharples, L. (2008) Food and wine festivals and events around the world: development, management and markets, Oxford: Butterworth-Heinemann. [electronic resource]


Getz, D. (2012) Event Studies: Theory, Research and Policy for Planned Events, Oxford: Routledge [electronic resource]


Goldblatt, J.J. (2011) Special events: a new generation and the next frontier, New York: Wiley


Mallen, C.(.).( 2008) Sport, recreation and tourism event management: theoretical and practical dimensions, Oxford: Butterworth-Heinemann. [electronic resource]


Mallen, C. and Adams, L.J. (2013) Event management in sport, recreation and tourism: theoretical and practical dimensions, London: Routledge. [electronic resource]


Masterman, G. (2009) Strategic sports event management: Olympic edition, 2nd ed. Oxford : Elsevier [electronic resource]


O’Toole, W. and Mikolaitis, P. (2002) Corporate event project management, New York: Wiley [electronic resource]


Pernecky, T. & Lück, M. (2013) Events, society and sustainability: critical and contemporary approaches, London: Routledge. [electronic resource]


Quinn, B. 2013, Key concepts in event management, Dublin: SAGE.


Raj, R., Walters, P. and Rashid, T. (2013) Events management: principles & practice, London: SAGE


Robinson, P., Wale, D. and Dickson, G. 2010, Events management, Wallingford: CABI


Skinner, B. E. (2003) Event sponsorship, New York: Wiley [electronic book]


Smith, A. (2012) Events and urban regeneration: the strategic use of events to revitalise cities, London: Routledge [electronic resource]


Tassiopoulos, D. (2010) (ed.) Events management: a developmental and managerial approach, 3rd ed., Claremont: Juta


Tum, J., Norton, P. and Nevan Wright, J. (2006) The management of event operations, Oxford: Butterworth-Heinemann [electronic resource]


Van der Wagen, L. (2007) Event management : for tourism, cultural, business and sporting events, 3rd ed., Frenchs Forest, N.S.W. : Pearson Hospitality


Waites, N. (2008) (ed.) The community planning event manual: how to use collaborative planning and urban design events to improve your environment, London : Earthscan [electronic resource]


Selected websites may also provide useful contextual information for policies and case studies. Some examples are:







6) Communication

Throughout your time with us, you will receive regular communication from your module leaders, and also administrative staff, and it is your responsibility to ensure that you read everything that you are sent, and act upon it where appropriate.


7) Advice and support

There are a range of facilities and services available to go for advice and support depending on what the issue is. Remember-asking for help at the earliest possible stage will help you in the long run. Your first point of call should always be your Academic Personal tutor, as they will be able to sign post you to the right services and will be able to  deal specific matters relating to teaching and learning.

However you are more than welcome to talk to other members of UWE staff depending on who you feel most comfortable talking to.

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