Events Managment- INTERNATIONAL RESEARCH PROJECT

Topic :\”A comparative study of tourist perceives expectation and perception of service quality in souvenirs shops in Seville Spain\”.
Title page and Abstract

Aim
To critically analyse tourist expectations and perception of service quality in Souvenirs shops in Seville using the SERVQUAL Model

Objectives
There are four objectives set to reach the aim of this project they are as follows:
1. To review literature based on the of expectation and perception of service quality
2.To critically examine the concept of service at souvenir shop in Seville
3.To evaluate the concept of understating quality at souvenir shops
4.To critically explore tourist expectation compared to perception at Seville
5.To draw conclusions about service quality and offer recommendations for souvenir shops .

what to write in the report
Introduction: background about the topic researched including relevant definitions and discussion of concepts used (e.g. MICE tourism; visitor motivation; sustainable tourism). Think of this as a short literature review (say 750-1000 words).

Rationale; Aim and Objectives: a clear account of the projects relevance and importance, followed by a single, clear aim and list of supporting objectives.

Methodology:
– Research approach (philosophy; mixed methods etc.)
-Data collection methods (design and justification)
-Sampling techniques used, including response rates
-Procedure (account of the fieldwork, including ethics of research)
-Data analysis methods used (e.g. quantitative and/or qualitative)

Analysis of findings: a critical analysis and interpretation of your collected data using appropriate techniques supported by relevant literature/theory links.

Conclusions: a critical reflection on the outcomes of the project:
The projects main outcomes
Evaluation of fulfilling the projects aim and central question
Evaluation of the projects methodology
Evaluation of your own performance

Recommendations: (if applicable):
Related to the project
Related to the wider fields of industry and academia

Appendices (if applicable)

Reference list