You need to write a Start the report with a brief introduction of what you intend to discuss in the document.Following
the introduction, examine the broad environmental trends within which the two companies operate. You
should use Porter’s five forces framework to understand the structural attractiveness of the industry in this
section. Also focus on the stage of the industry (embryonic, growing, mature and declining) to understand
the competitive condition of the industry. The company is Estee Lauder v. Loreal Paris. Write about 4 pages to 5 pages double space.
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