Examples of targeting and positioning strategies. Present examples of marketers targeting specific market segments and differentiating and positioning their products/services. Explain why the marketers have chosen these strategies and if they have been successful. E.g. Disney Cruise Lines targets families with children whereas Viking River Cruises primarily targets older adults.
If you can put details as much as you can on the slides that would be very helpful, so as a group we can just take them out of the slides on our own notes to present them and keep only the headlines in the slides.
The first slide we want it only for the title and group members names.
I will also upload for you the file that is exactly describes what our professor want and how she will evaluate the presentation so you can work on that.
if you need me to provide you the pages of the chapter that is in this subject please ask, I will upload pictures of it.
you can find the subject on date June 12th in the attached file.
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