Marketing Plan Structure:
◦ Executive summary
◦ Situation analysis (Internal environment, external environment, TOWS analysis)
◦ Objectives (promotional service, retail, research objectives)
◦ Target audience – segments, targeting & positioning
◦ Select social media zones and vehicles (social relationship zone strategies, social publishing zone strategies, social entertainment zone strategies, social commerce zone strategies)
◦ Experience strategy encompassing selected zones (describing social media activities to be implemented)
◦ Manage and measure
Your writing should include references within your text with a full list of references at the end of your document using the Harvard referencing format – CULC referencing guide.
Please remember that when you submit your assignment, you need to include your student ID number, along with the title of the assignment in the title of the submission.
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