click on test market results and read, click on performance report and read and also the other sections below it. Click on brand design and read the other sections below it, Click on pricing and read the other sections below it, click on advertising and read the sections below it, click on sales channel and read the sections below it, click on market research and read, click on finance and the other sections below it and read, click on summary of decisions and read.
Once you have read through the simulation this paper requires you to Develop a Marketing Plan to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are?
But this is what you are going to be writing the paper on, marketing strategy for the next year in business (What will it take to get ahead or stay ahead?)
You want to focus and write on these 4 things.
- Brand strategy
- Pricing strategy
- Advertising strategy
- Sales channel
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