Explain how exchange rate fluctuations pose a risk to manufacturing companies who rely upon an export strategy to compete in foreign markets.

Discuss in some detail the difference between a multi country strategy and a global strategy and give the pros and cons of each.

What circumstances call for use of a multi country strategy for competing in international markets? When is a global strategy “superior” to a multi country strategy?

Identify and briefly describe any four of the six generic strategic options for competing in foreign markets.

Discuss why a company desirous of competing in foreign country markets needs to pay close attention to the advantages of cross-border transfer of competencies and capabilities. Is such transfer often a key to competitive advantage? Why or why not?

Explain what a profit sanctuary is and why it is a competitive plus.

Under what circumstances is it advantageous for a company competing in foreign markets to concentrate its value chain activities in a select few locations? Under what circumstances is it advantageous for a company competing in foreign markets to disperse certain value chain activities across many countries?

Explain why a global competitor with multiple profit sanctuaries is well positioned to outcompete a domestic competitor whose only profit sanctuary is its home market.

Companies desirous of launching global strategic offensives can choose among such strategy options as (1) cross-market subsidization, (2) attacking a rival’s profit sanctuaries and (3) dumping goods at cut-rate prices. Explain what is meant by each of these options.

Identify and briefly describe a local company’s strategic options in competing against global challengers if industry pressures for globalization are strong.