Case must be 2 pages long. It is best performed as a SWOT analysis. I am looking for your thoughts, interpretation, what would you do, did they do it right, etc.
Case study, the purpose is to analyze it and make recommendations. The Groupon case study didn’t have any questions with it – therefore what I really want is this:
- Explain how Groupon takes advantage of social networking and location technology.
- Explain whether or not you think the business model is viable and explain why or why not.
Perform a SWOT analysis to make a recommendation for Groupon.
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