You are in the Marketing and Sales unit. Your boss is extremely unhappy because Lego sales took an “unsatisfactory” downturn in the past and he wants to make sure that never happens again. He has asked you to make a report that responds to the following questions:
• What were the current supply and demand conditions for Lego and how has that affected future supply and demand?
• Explain how the elasticity of demand works for Lego.
• Discuss what has been done to Lego production. How does this fit in with how Lego views profits?
• What are some of the major challenges facing Lego as it goes forward? Make sure to include a SWOT analysis.
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