Explain how you can design a direct mail package that consist of a direct-response marketing letter and a brochure.

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Individual Assignment #4:
Direct Mail and Telephone Marketing
Direct Mail Package Assignment

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Go to Module 6: Direct Mail & Telephone Marketing and use the following slides as guides for this assignment:

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Slides 4, 5, 6, 7, 8, 9 & 10

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You must design a direct mail package that consists of a direct-response marketing letter and a brochure. If you wish, you can include other incentives to make your package more effective.

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Remember to cite any images that you do not own and do not use images that are copyrighted by another entity unless you have permission to do so. You can use MS Office clipart if you wish.

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Remember that these ads must go with the copy platform you designed in Assignment #1. You only need to submit the materials you have designed for this assignment. No additional strategy is required.

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