Explain is Public Relation the solution for Underdog brand.

this is the proposal if it went good i might ask you to write for me the full dissertation.

the topic is about whether public relation is the solution for the underdog brand
the proposal should have two sides whether PR is the solution or not so please do not let the proposal to carry only one side and provide examples please and theories
So you can discuss PR tools and what is meant by underdog brand and is PR the only solution or other marketing communication mix or it is an integration of Marketing communication.
and finally from the evidence shown you could answer the question whether it is the solution or not

include 15 references
at least 10 must be academic journals not less
a case study for both side could be included

look at the attachment for the proposal structure and more details about what should be included please stick to the structure in the attachment

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