This assignment is designed to assess the following module learning outcomes. Your submission will be marked using the Grading Criteria given in the section below.
3000 words Harvard referencing .
In this assessment the following learning outcomes will be covered:
LO1: Explain service and retail marketing principles and analytical techniques
LO2: Analyse the importance of the retail and services sectors to the world, national and local economies
LO3: Appraise and critique the complex relationships between service and retail providers; customers; suppliers and additional stakeholders
LO4: Critically analyse the role of employees in retail and service organisations
LO5: Evaluate the ethical responsibilities of service and retail organisations in the light of current and emerging technologies, including its digital element.
LO6: Critically analyse the problems and challenges experienced by service and retail organisations and demonstrate thoughtfully considered solutions
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