Explain the importance of uniting labor and consumer activism to more effectively exploit the power of global consumer brands to address issues of labor exploitation and environmental destruction.

Andrew Ross argues for the importance of uniting labor and consumer activism to more effectively exploit the power of global consumer brands to address issues of labor exploitation and environmental destruction. Identify the priorities of anti-consumer activists and what they could learn from anti-sweatshop activists, according to Ross. Identify the priorities of anti-sweatshop activists and what they could learn from consumer activists, according to Ross. Use the documentary No Logo, Brands, Globalization, Resistance and one other example not shown or discussed in lecture or section to illustrate your points.

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