Business Strategy
Planning Template for Learning Outcome 2 ‘Be able to formulate a new strategy’
This template gives you headings that will guide you to addressing the three assessment criteria in LO2
2.1 Organisational Audit
Produce an Organisational Audit for Lafarge Tarmac
Company Profile
(products, markets, revenues, key personnel etc)
Strategic Position
(Current strategy – consider Porter’s generic strategy, capabilities, core competences)
Benchmarking
(How could the company use Benchmarking to achieve its goals or address its weaknesses)
Value Chain Analysis
(analyse the value-adding activities of Lafarge Tarmac)
Strengths and Weaknesses
(based on the analysis above, what are the strengths that give Lafarge Tarmac an advantage? What are its weaknesses that need to be addressed?)
2.2 Environmental Audit
Carry out an Environmental Audit for Lafarge Tarmac
PESTLE Analysis
Five Forces Analysis
Opportunities and Threats
(what are the external opportunities and threats to the company based on your analysis above?)
2.3 Stakeholder Analysis
(Explain the significance of Stakeholder Analysis for Lafarge Tarmac when developing a new strategy)
(Complete the stakeholder grid for Lafarge Tarmac)
Power/Influence High Keep Satisfied
Key Players
Low Minimal Effort
Keep Informed
Low High
Level of Interest
Last Completed Projects
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