consumer behavior

Purchasing Decision Survey

 

  1. How important is each of the following evaluative criteria in determining your choice of postgraduate education?

1.1 Please rank the following evaluative criteria in terms of their importance to your Real Estate Purchasing decision. (Please note that different criteria could rank equally in their importance. For example, if you think both Criterion 1 and 2 are most important, they both get “1” as their ranking).

Evaluative criteria Rank
Criterion 1 (e.g., tuition fees)
Criterion 2
Criterion 3
Criterion 4
Criterion 5
Criterion 6

1.2 For each evaluative criterion please give a relative importance score (please allocate 100 points in total to the evaluative criteria depending on the relative importance of each criterion).

Evaluative criteria Importance score
Criterion 1 (e.g., tuition fees)
Criterion 2
Criterion 3
Criterion 4
Criterion 5
Criterion 6
Total  100

 

  1. Please rate each Real Estate Purchasing option against each of the evaluative criteria (1 = very poor; 2 = below average, poor; 3 = average; 4 = above average, good; 5 = very good).
Evaluative criteria Option 1 Option 2 Option 3 Option 4 Option 5 Option 6
Criterion 1 (e.g., tuition fees)  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5
Criterion 2  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5
Criterion 3  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5
Criterion 4  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5
Criterion 5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5
Criterion 6  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5  1-2-3-4-5

 

 

 

 

 

 

  1. If you had to choose one option as your choice of Real Estate Purchasing option, which one would you choose (please tick your chosen option)?
Option 1 Option 2 Option 3 Option 4 Option 5 Option 6
Choice

 

Please briefly explain why you chose this option.

 

___________________________________________________________________________

 

Please rank the others from 2 – 6:

Rank 2 3 4 5 6
Option

 

Please briefly explain the reason of your ranking.

 

___________________________________________________________________________

Are you male or female? ________________________________

 

  1. What is your age? _____________________________________

 

  1. What is your occupation? ______________________________

 

  1. What is your marital status? ____________________________

 

  1. Do you usually make Real Estate Purchasing on your own? If no, who also plays a role

in making such decisions?

______________________________________________________

 

  1. What is your ethnicity? _________________________________

 

  1. What was your family’s household pretax income last year?

______________________________________________________

 

  1. What was your own pretax income last year?

______________________________________________________

 

Thank you for participating in this survey.

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