The first of six steps of performance management consists of goal setting, as detailed in Chapter Three. Assume that you work for the Los Angeles Tribune, a large but struggling newspaper publisher with distribution throughout the Los Angeles region. Various problems have arisen that need to be addressed:
The cost of paper is rising
The cost of distribution is rising
Circulation revenue is down
Advertising revenue is down, largely due to free online listings offered by Craigslist and other online advertising services
Customers are largely in the 40+ age range
The current number of employees cannot continue to be supported if revenue continues to shrink
You have been selected by the CEO to construct a goal-setting framework that focuses on three of the six issues above. In your APA formatted two- to three-page paper, include a goal statement for each of the three issues you�ve chosen and describe the corresponding strategies, tactics, activities, measures of success, and goal measurements you recommend. Support each with your rationale, citing the textbook as necessary, and be sure to provide specific examples within the activities section. In addition to your two to three pages of written content, a title page and reference page are required.
For this assignment, it is possible to make reasonable assumptions regarding the organization�s economic situation and business climate. Be sure to specifically mention any such assumptions that you are making within your paper.
Goal-Setting Framework
The Los Angeles Tribune was a major institution and news giant among its competitors but with changes in technology, the organiztion needs to change the way it operates so it can keep up with technology. Innovation in technology have created new platforms for the news, classified ads, and even company advertisments which has left print journalism to become an outdated source of information. The challenges that print media faces include
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