Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of five competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: title page, reference page, speaker notes, in-depth introduction and conclusion:

Summary slide

Target market (be specific and address all four segmentation variables – demographic, geographic, psycho graphic and behavioral)

Perceptual map

Map placement explanations

References

Last Completed Projects