– CONSUMER BEHAVIOUR: THE GUEST EXPERIENCE (F13N01)
ARTICLE CRITIQUE ASSIGNMENT
DESCRIPTION AND PURPOSE:
The student will review and critique a journal article that is related to the course content. The purpose of the assignment is to allow the student the opportunity to study and learn about a specific area of interest related to consumer behaviour. A secondary purpose is to have the student become familiar with the consumer behaviour literature as it relates to hospitality and tourism.
ACTION:
- Based on your annotated bibliography, continue to review the consumer behaviour literature.
- Choose one of your reviewed articles and complete the critical review. Consult (link to be provided) for more information on preparing a critical review of a journal article.
- Submit the typed report (3 – 4 pages), as well as a copy of the article that you reviewed, before or on November 7th, 2013.
GRADING:
The assignment is worth 10 marks and will be graded on the student’s ability to critically review the article and present it in typed form. Appropriateness of the article chosen will also be considered.
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