1- Find an article from a business newspaper/magazine about an event that has implications for international marketing. Recommended magazines are Time, Financial Times, Wall Street Journal, Fortune, The Economist, Business Week, and Forbes. Other sources may also be applicable. The event must be related to one or more of these topics (1- Global Economic environment. 2-library instruction3-social and cultural environment. 4-political and legal environment 5-global information systems and market research. 6-segmentation targeting and positioning. 7-global marketing entry. 8-product and branding. 9-global pricing. 10-global marketing communications)
2- Analyze the event for all possible marketing implications. This is a crucial step. An event may associate with more than one marketing issue. Specifically, you need to analyze the event with respect to international marketing environments and international marketing strategies. How to analyze the event: Ask yourself as many marketing-related questions as you can think of. For example, (1) what are the elements of the environment that are affected by the event? (2) Will there be any reaction(s) from the government(s), communities, etc.? (3) What industry will be affected and how? (4) How will firms change their strategies to deal with the impact of that event? Note that these are general and sample questions. You may (and should) ask other questions that are relevant to your chosen event and topics.
3- Report Outline:
I. Page limit: 2 pages, not including the cover page. Bullet points are welcome.
ii. Content of your report:
1. Cover page: Title of the article, name of the magazine and date of publication, and your name.
2. Introduction/summary of the event.
3. International Marketing Implications a. In terms of marketing environment(s)
b. In terms of marketing strategies
4. Conclusion.
5. References/Appendix: Citation of the article(s) and other sources of information used in your report.
iii. Format: 1. Use the APA format
7.powerpoint slides to go with the report
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