General Mills expansion plan in China

Part I: Introduction

Create an introduction to your international expansion plan that addresses the Board of Directors from the company you have chosen. The introduction should be 1-page and should give the board a clear idea of what to expect from your recommendation.

Part II: Strategic Plan

Create a strategic plan outlining the company’s global expansion. This section should include possible barriers to trade, high level highlights of your operational plan and a SWOT analysis. This sections should be 2-pages and an actual SWOT chart should be included in an appendix of the report.

Part III: Marketing Plan

Provide high level highlights outlining the overall marketing plan for the company’s product in the new international market. This sections should be 2-pages.

Part IV: Conclusion

Bring the proposal to a concise conclusion providing a recommendation to the board. This section should be 1-page.

The overall report should include the following:

Cover Page

Part I – 1-page

Part II – 2-pages

Part III – 2- pages

Part IV – 1-page

Reference Page

Appendix – SWOT Analysis Chart

The report needs to follow the APA format including in-text citations; use the Times New Roman size 12 font; indent all paragraphs; bold sub-titles; include page numbers and a running head.

Your research must include a minimum of 5 sources other than your textbook.

100 Point Grading Rubric:

Company Paragraph – 10 points

Report Content – 60 points

APA Format – 20 points

Writing Style – 10