The case study for this assignment is \”Mary Kay Inc., Building a Brand in India\”. The case assignment can be found on page 189 (chapter 7) of the textbook. The discussion questions for this case provide a framework for the case analysis. You are to respond to each questions given the results of the secondary research you will do. The case in the textbook may or may not represent \”real\” companies, however the cases includes important marketing business decisions that companies consider in a global economy. To complete this assignment please use the guidelines under the Case Study Preparation tab.
I will attach several files including Case Study Preparation and part of the textbook (which you need to look at the case in page 189-191.
There is another resource you need to refer to (which is a vedio link describing the case) and here is the link
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