global marketing environment

Compare and contrast marketing’s impact upon customers, society and other businesses in the context of a global marketing environment. a typical  response to marketing criticism is to say that society gets the marketing they want or deserve. using relevant examples to illustrated your answer, compare and contrast marketing’s impact upon customers, society and other businesses in the context of a global marketing environment.
it is better to use bullet points in the answer, which will also make me easier to remember. and please do  write in simple way.

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