I don’t know if that is a thesis but i choose that because i don’t know what else to choose read the instruction and you’ll understand what it talks about and what is needed to be done. it is a marketing strategy instruction all the instruction are written down i will up load a doc that have my situation analysis that this assignment is based on please read the instruction carefully they have asked to go to some pages to do some parts but i dont have the pages and i think you could ether google them or u might know them because its in marketing subject area.
IMPORTANT; ADD AN IN-TEXT REFERENCE and read the marking criteria to make it more professional.
Marketing strategy instructions
This is the second part of this assessment which is based on your Situation Analysis. This part of the marketing plan focuses on the marketing mix (product, price, place and promotion).
Your marketing strategy should cover the following areas. You need to provide reasons for each strategy based on your Situation Analysis with marketing literature support.
1. Marketing objectives
A clear statement of what your marketing plan intends to achieve (page 536 – 539)
2. Product strategy
Product concept (page 222-226)
Product differentiation (page 235-237)
Positioning (page 208-211)
Branding (page 238)
Product life cycle implications (page 228-234)
3. Pricing strategy
Pricing methods (page 268-271)
Competition considerations (page 281-285)
Pricing tactics (page 295-297)
4. Promotion strategy
Objectives of promotion (page 310-311)
Promotional mix (page 313-317)
5. Distribution strategy
Channel selection: consumer product distribution channels options/ business-to-business product distribution channels options (page 357-360)
6. Implementation and evaluation
Provide a schedule of implementing your marketing plan (page 541 – 543)
Evaluation methods and timeline (page 547 – 549).
Required length: 4 – 8 pages (12 point typeface, single spaced). Reference list is not included in the page count.
1)Provides an outstanding marketing objective statement that meet SMART standard and fully incorporates marketing metrics.
2)Highly detailed and well-thought product strategy based on situation analysis and understanding of product concept. Relevant aspects are addressed explicitly and thoroughly.
3)Highly informed and well-justified pricing strategy based on extensive evidence, and a thorough understanding of pricing considerations
4)Excellent analysis/justification of the promotional situation with comprehensive and thorough literature support. The promotion strategy shows a deep and insightful understanding of promotion considerations.
5)Highly informed and well-justified distribution strategy based on understanding of distribution and situation analysis. It demonstrates a thorough grasp of distribution concept.
6)Offers a highly detailed and well-justified implementation plan
7)Excellent evaluation plan fully addresses marketing metrics and monitoring mechanisms.
8)Situation analysis informs every strategy in marketing mix. Strong evidence of consistency. Marketing mix shows a thorough reflection and careful consideration of situation analysis.
9)Comprehensive and highly relevant research evidence has been used. Information paraphrasing is highly effective and integrated into writing.
10)Writing is succinct, accurate, clear, concise, and well-organised. It contains no grammatical and spelling errors.
11)In-text references and reference list are consistently and accurately formatted. All sources are acknowledged.
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