how Chinese brand enter the foreign market?

Session Aims & Objectives
Aim: to ensure students know what is required to produce an outstanding dissertation
Objectives: by the end of the session students will understand:
• expectations of dissertation writing
• report structure
• essential elements of each section
• Process (formative) evaluation
Who are stakeholders? What stage or phase is the intervention in?
What element of process is significant?
Are there power issues?
How can the process be improved?
• Outcome (summative) evaluation
What are objectives? What baseline data is there?
Are there viable comparison groups?
Has the intervention delivered against its goals?
• Theories of action & logic models
Intervention may deliver impact but not via the logic intended
Any unintended outcomes?
• Realist evaluation
What are the significant contextual factors?
What is the history of this situation?
What mechanisms affect the outcomes?
• Title Page Abstract/Executive Summary (maximum 1 page)
• Acknowledgements
• List of Figures and Tables
• Contents Page
1. Chapter 1 Introduction (roughly 2,000 words)
2. Chapter 2 Literature Review (roughly 5,000 words)
3. Chapter 3 Methodology / Research Design (roughly 2,500 words)
4. Chapter 4 Analysis / Results (roughly 4,000 words)
5. Chapter 5 Conclusions and Recommendations (roughly 2,500 words)
6. Chapter 6 Personal Reflection (roughly 1,250 words)
• References
• Bibliography
Appendices

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