CASE: Jess Westerly at KaufLauf GmbH
This written case analysis provides you with an opportunity to apply concepts learned up to this point in the course, serving as a course midterm.
In 6-8 pages, double spaced paper (font times new roman 12 points), please copy and paste, and address the following questions.
1.How effective has Westerly been in taking charge and establishing herself as assistant product owner at Kauflauf? Explain.
2.What made her first attempt to change sales calls patterns fail?
3.In what way does her proposal make sense? Why and/or why not?
4.Assume you are assigned to lead this change. Describe how you would enact the eight stages of Kotters eight-step model to change the call patterns? For each stage describe:
a.What would you do and why?
b.How would you do it and why?
c.Who would you involve and why?
5.What would you do to overcome resistance?
Professionalism This paper should be written at academic level and free of typographical and grammatical errors. Use headings and subheadings and literature to support your discussion. Use APA style to cite these references ad include a reference page. Points are deducted for spelling and grammatical errors.
Your case analysis must be submitted on Blackboard via SafeAssign prior to attending class. Late submissions will not be accepted and result in an F. All plagiarism will result in failure of the assignment and possible failure of the course.
Evaluation Criteria Written Case Analysis
Well developedDevelopingNeeds significant work
Understanding of assignment. Use of style, form and language.
Demonstrates an understanding of the assignment. Uses a style, form and language appropriate for academic work.Demonstrates some understanding of the assignment. Uses a style, form and language appropriate for general informal paper.Does not demonstrate clear understanding of assignment. Informal style, form and language.
Situation description (40 points)Clearly and fully describes the issues in this case
(40- 27)Somewhat describes the issues in this case.
(26- 13)Does not clearly describe the issues in this case.
Application Change Process- model (100 points)Clearly and fully describes Kotters eight- step model, including the what, how and why.
(100 67)Somewhat describes Kotters eight- step model, including the what, how and why.
(66 33)Describes only some of Kotters eight- step model, without the what, how and why. (32 1)
Managing resistance (40 points)Clearly describes how to overcome resistance.
(40- 27)Somewhat describes how to overcome resistance. (26 13)Does not sufficiently describe how to vercome resistance. (12-1)
Professionalism and presentation of paper (20 points)Professional presentation including headings and subheadings. Draws extensively from readings and class materials. Excellent use of citing and referencing. Excellent grammar, word choice, spelling and punctuation.
(20- 13)Professional presentation including headings and subheadings. Draws from readings and class materials. Good use of citing and referencing. Good grammar, word choice, spelling and punctuation. (12- 6)Little or no use of headings and subheading. 1 or 2 quotes from readings and class materials. Flawed citing and referencing. Flawed grammar. Word choice, spelling and punctuation. (5- 1)
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