Market Segmentation and Customer Value Proposition: Marriott offers customers an array of lodging choices and services. Using information from the Marriott International web site answer the following questions:
1.How has Marriott segmented the customer market? How do the primary customer group Marriott is targeting vary among the different brands?
2.What is the €customer value proposition for the major Marriott brands?
Marriott International, Inc., (NYSE: MAR) is a leading lodging company with more than 2,900 lodging properties in the United States and 67 other countries and territories.
Marriott Lodging operates and franchises hotels under the following brands:
Marriott Hotels & Resorts
KW Marriott Hotels & Resorts
Renaissance Hotels & Resorts
Courtyard by Marriott
Residence Inn by Marriott
Airfield Inn by Marriott
Marriott Conference Centers
Townspeople Suites by Marriott
Spring Hill Suites by Marriott
Marriott Vacation Club International
Horizons by Marriott
The Ritz-Carlton Hotel Company, L.L.C.
The Ritz-Carlton Club
Marriott ExecuStay
Marriott Executive Apartments
Grand Residences by Marriott
http://www.marriott.com/corporateinfo/glance.mi
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