Please ask questions and try to relate, where possible, how international marketing theory and concepts are applied in practice by Honda.
As a part of the course requirement, you have to write a brief report that should cover the following questions:
1. How Honda addresses customers in the global market? i.e. key components of their global marketing strategy.
2. How selling in Qatari market (Middle Eastern market) is different from selling in European or American markets?
3. Any cultural factors that may affect selling in the Qatari market?
4. How does Honda manage a multinational/multicultural sales team?
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