How the celebrity endorsement affects the brand image and how does negative publicity affect male consumer attitude toward the brand?

How the celebrity endorsement affects the brand image and how does negative publicity affect male consumer attitude toward the brand?

Aim:
The aim of this research is to study the effect of using celebrity endorsement on the brand and how does it effect male consumer.

Objectives:
1- To critically evaluate the relationship between Celebrity endorsement and the brand image.
2- To examine how negative publicity around celebrities effects the brand?
3- To study the difference in gander perspective of celebrity involvement in the branding process
4- To analyse the male consumer behaviour towards brands with celebrity endorsement
5- To study the behaviour of male consumers towards negative publicity about their brand’s celebrity.

Note:
please I will give you my password and user name to use nelson website and get some info from.

Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.