The content and expression of the marketing message is customized for both the product or service and the selected target market. The customers’ expectations and how the product or service meets the expectations is an important part of the message.
Write an analytical paper on the special considerations in formulating the marketing message for a creative service. You may use the example of Corpnet’s Web design service or any other design or media arts service. Use small businesses as the target market. Address the following:
What is a typical customer’s expectation and understanding of a creative service? Are they accurate? If not, why not, and how can this be addressed?
What is the credibility of a creative service? Give examples to clarify your answer.
How would the marketing message create awareness, understanding, and credibility for a creative service? Give examples of real creative companies.
How would advertising, promotion, and public relations be used to deliver the marketing message for a creative service?
reference has to be from this book:
Grewal, D. & Levy, M. (2014). M: Marketing (4th ed.). McGraw-Hill/Irwin
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