one 3-to-4-page paper identifying and analyzing a trend or issue in the arena of sports media, providing evidence of its significance and describing its future implications. The Trend/Issue Analysis, which may include a bibliography, should answer the following: – Why is this trend or issue important to the sports media industry? – What is the historical background? – Who are the key players – persons, institutions, and events? – What is likely to happen in this area? – What evidence supports your claim that this event or activity is significant? – What conclusions can you draw from this logical argument? – What are implications for the industry in the future?
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