Identify and discuss the literature for the transformation model, Hill and Hill’s Order Winners and Order Qualifiers( it is a book,name: essential operations management, Alex Hill & Terry Hill, in page 42) the difference between products and services and the service product bundle.

A. Identify and discuss the literature for

1. the transformation model,

2 Hill and Hill’s Order Winners and Order Qualifiers( it is a book,name: essential operations management, Alex Hill & Terry Hill, in page 42)

3. the difference between products and services and

4. the service product bundle.

B. Describe these concepts for your own case.

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