This next assignment should be about the product you and your teammates have chosen for your group project. Remember, each of these should be your own work. You may broadly discuss your thoughts with your teammates. You may wish to even divide up different touch points and competitors for Q2 and Q3 to maximize use for your project. However, your work should still be your own since you are all different people. Each of you will come at these from your own angle and in your own words. Once complete, then feel free to compare and contrast your impressions with each other.
1) What is your product? Is it a good, service, or both? Explain.
2) Identify and explain two different types of value that your teams product delivers. What product features support how your product delivers upon this value?
For example, two ways pizza may stress their value is to explain how it gets rid of hunger and lets a customer promote a casual friendly atmosphere for friends through a shared meal.
2) Name two different touch points for your product and explain why each may be important to value delivery.
(This is a good situation to have different members investigate different parts).
3) Consider a competitor for your groups chosen product. In what way could one of their marketing actions disrupt value delivery for your teams product?
Remember, try not to think just in terms of the immediate product (good or service) but also the benefits it delivers and needs addressed. Competitors can come from many different industries and offer many different products
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