please to identify critical strategic success factors for this case and assess how these conform to theory or concepts as described in the text and other sources. Analysis may include a consideration of how these factors demonstrate a response to particular opportunities and threats in the marketing environment. Marking will be based on the soundness of student defence (based on facts and explanation) for the selection of critical strategic success factors. it should also include discussion of their view of the sustainability of strategies for the future. Conciseness and focus in approaching this case analysis is crucial.
Consideration of the following factors may be of value for case analysis. (you should choose those that they believe are most important)：
Marketing strategy
Product/service offering and branding
Stakeholder theory and management (e.g. customer, supplier, alliances/partnerships)
Business segmentation and targeting
Internal/organisation related factors
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